From Zero to 25+ Staff: How CMAK Digital Helped Launch and Scale ATK Tutoring

When ATK Tutoring came to CMAK Digital, they were a brand-new business with big ambitions. No logo. No leads. No team.

Eighteen months later, they’ve:

Hired 25+ staff.

Built a strong, consistent brand across digital and physical platforms.

Generated steady inbound leads through SEO and Google Ads.

Created a professional presence with custom uniforms, branded kits, and vehicle signage.

And are still growing – with CMAK as their digital partner, every step of the way.

The Challenge: Start from Scratch and Stand Out

Launching a tutoring business in a competitive market isn’t easy – especially when you’re starting from zero.
ATK Tutoring needed:

A digital presence that made them look like they’d been in the game for years.

A professional brand that built trust from day one.

Consistent, high-quality leads to fuel early growth

A hiring pipeline to support rapid scaling.

Laying the Foundation: Branding That Looks as Good as They Teach

We didn’t just create a logo – we crafted a brand that could grow.

Here’s what we delivered:

A bold, professional brand identity that instills confidence.

A fully custom branding kit: pens, shirts, stationery, car decals.

Social templates and digital assets.

Guidelines for a consistent brand voice across all platforms
Result? ATK Tutoring looked like a premium provider before hiring their first staff member.

Scaling Up Fast: Digital Campaigns That Deliver

Google Ads became the engine behind ATK’s fast start:

We used targeted campaigns to focus on local lead generation.

Conversion-focused copy and landing pages.

Ongoing optimisations to improve their return on investment.

We used this capital to kickstart their SEO for ongoing organic leads.

We’re transparent, check out their results – 78 dollars for a lead to come through their door, 30% of their leads get converted and their average sale is ~3500. You do the math.

Built to Scale: Recruitment Support That Keeps Up With Demand

As demand grew, ATK Tutoring needed more than just leads – they needed more people.

We delivered:

Targeted tutor recruitment ad copy.

Landing pages to streamline application flow.

Social assets to highlight benefits of working at ATK Tutoring.

Result? 0 to 25+ hires in only 18 months.

Still Growing: A Partnership That Evolves

ATK Tutoring is still a CMAK Digital client – because we don’t just launch brands, we grow them.
Our ongoing support includes:

Ad management and SEO.

Recruitment campaign support.

Evolving assets as they expand.

“CMAK has been part of our journey from the very beginning. We wouldn’t be where we are without them.” –
ATK Tutoring

Key Results

25+ hires in 18 months.

Consistent lead flow from Google Ads and SEO.

Professional brand presence across platforms.

Strong local visibility in search.

Ongoing partnership with continuous support.

From Idea To Growing Industry Player, Fast.

ATK Tutoring didn’t just launch – they launched strong. With a brand that commands respect, marketing that
delivers, and a team that keeps growing, they’ve gone from idea to industry player in under two years.

If you’re building something big – we’ll help you scale it.
CMAK Digital builds brands that grow.