Privacy Policy – CMAK Digital (Meta Advertising & Data Use)
Introduction
CMAK Digital (“we”, “us”, “our”) is committed to protecting the privacy of the individuals whose personal information we collect and process in connection with our advertising activities on Meta’s platforms. This Privacy Policy explains how we collect, use, store, share and protect personal information when using Meta’s advertising services (including audience targeting, conversions tracking, pixels / SDKs, Meta Business Tools).
1. What personal information we collect
When you engage with our website, services or our advertising (“you”, “your”), we may collect the following categories of personal information in the context of Meta advertising:
Information you provide directly (e.g., contact forms, enquiry submissions)
Information collected via Meta business tools: for example when we (or through Meta) use the Meta Pixel, Conversions API, SDKs or other Meta Business Tools on our websites or apps, this may include:
event data such as page views, purchases, downloads, form submissions
demographic or interest-based data inferred for ad-targeting, from Meta’s systems
advertising identifiers or device identifiers in the form provided to Meta or accessible via Meta’s advertising tools
Information obtained from Meta about the performance of our advertisements (e.g., audience reach, frequency, click-throughs, conversions)
Any other personal data required by applicable law or for the purpose of our advertising activities
2. Purpose of collection / our use of your personal information
We use the personal information collected as described above to:
Manage, run and optimise our advertising campaigns on Meta’s platforms (for example, to target relevant audiences, measure ad performance, optimise conversion events, retarget previous visitors)
Analyse visitor behaviour on our website or app (via Meta’s Business Tools) to improve our services
Comply with legal obligations (including privacy legislation, e-marketing laws)
Other purposes directly related to our advertising use and as otherwise notified at the time of collection
3. Sharing of personal information
We may provide personal information to Meta (through Meta Business Tools) in order to run advertising. Meta, as a separate controller or joint-controller in some cases, may use or process personal data in accordance with its own policies.
We may share information with our service providers, contractors or third-party agencies assisting us with advertising, data analytics, hosting, compliance and support services.
We will not sell your personal information to third parties.
We will take reasonable steps to ensure any third-party recipients handle your information in accordance with relevant privacy laws.
4. Meta’s role & your choices
By participating in our advertising and engaging via Meta’s platforms, your data may be processed by Meta under its own Privacy Policy (see Meta’s Privacy Policy link).
If you wish to opt-out of certain personalised advertising via Meta, you can manage your settings via your Meta account settings, device advertising settings or visit https://www.youronlinechoices.com.au
or equivalent.
Depending on your location, you may have specific rights (see Section 6 below).
If you are uncertain about how your data is being used, you may contact us (see Section 8).
5. Transfers and storage of data
Your personal information may be transferred to, stored, and processed in locations outside your country of residence (for example, Meta’s servers located in other countries).
We adopt appropriate technical and organisational measures to protect your information against unauthorised access, loss or destruction.
6. Your rights
Depending on your jurisdiction (including Australia/New South Wales), you may have the following rights with respect to your personal information:
Access your personal data that we hold and request a copy
Request correction of inaccurate or incomplete personal data
Request deletion or erasure of your personal data (subject to any legal obligation to retain)
Request restriction of processing in certain circumstances
Object to processing of your personal data, including for direct marketing or profiling (to the extent permitted by law)
Lodge a complaint with the relevant privacy regulator (in Australia, the Office of the Australian Information Commissioner – OAIC)
7. Retention
We will retain your personal information for as long as is necessary for the purposes set out in this policy, or as required by law. When the information is no longer needed, we will securely destroy or de-identify it.
8. Contact us
If you have any questions, requests, concerns or would like to exercise your rights regarding the personal data we process in connection with Meta advertising, please contact:
CMAK Digital
Email: cmtechau@gmail.com
We will respond to your request in accordance with applicable privacy laws.
9. Changes to this policy
We may update this Privacy Policy from time to time. We will post any changes on our website and indicate the date of last modification. Your continued use of our services after changes indicates your acceptance of the updated policy.
Last updated: 10/19/2025